|
 Suppliers
of technical products and services often assume their customers
have the knowledge and skills to take their sample and product
data sheet and turn them into a finished cosmetic product.
It seems this is not the case.
A recent survey
in the Asia region showed that more than 40% of formulators
in the cosmetic manufacturing industry want formulation
support from their ingredient suppliers. Another 25% mentioned
that ideas for innovation were also a requirement.
The potential for Asian cosmetic manufacturers
to increase their business not only within the region but
also globally is limited only by their ability to access
new innovative technology and formulation support.
On March 17th and 18th a brand new event endorsed
by the Asian Cosmetics Association will target the objective
of increasing formulators skills and knowledge base as well
as introducing new innovative technology. FormulaCare ingredients
2011 exhibition and workshops are focussed on technology
transfer.
This exhibition has fully equipped laboratories that provide
the ideal opportunity for groups of formulators to work
with suppliers.
Pam Jones the event organiser has worked in
the industry for many years. Her knowledge of the industry
both as a ingredient supplier working for ICI Personal Care
Business in Asia and as event organiser firstly working
with Step Exhibitions PCIA and more recently Reed Exhibitions
and in-cosmetics events states that “The site of the
show was chosen not because of the size of the local industry
but as a cost effective meeting point for formulators and
suppliers. The event is regional and formulators travelling
for training should be able to afford airfares, accommodation
and other costs such as meals etc. In this economic climate,
ingredient and service suppliers are also on tight travel
budgets and Indonesia offers good value for money
when travelling with large groups of staff.”
Pamela Jones
Director
PCA Consulting Pte Ltd
|
